Post by account_disabled on Oct 21, 2023 5:58:59 GMT -6
The annual report “the sales scenario in Brazil” 2021 edition” , promoted by LinkedIn, showed that when purchasing, 88% of Brazilian companies prefer to do business with organizations that have diversity as one of their main pillars. Additionally, 93% agree that they are more likely to purchase from a particular brand when the sales team represents the community and industry they serve.
This is a reality not only for companies, but for society in general. Consumers are increasingly demanding and new guidelines are taken into consideration when making a deal. This group wants to feel represented by brands and, when organizations meet their expectations, respecting diversity and meeting each person's interests, the result is a positive image not only for potential customers, but for everyone who in some way relate to them.
In search of an inspiring future, it has already developed cell phone number list products that make innovations in connectivity, safety, comfort and practicality accessible, across its entire line. In 2020, the car manufacturer committed to becoming the most inclusive company in the world.
With 96 years of history, GM is the oldest automaker in Brazil and one of the most recognized by Brazilians. It has a worldview based on 3 zeros: zero accidents, zero emissions and zero congestion . Its commitment to society ranges from developing products that meet current consumer needs, to creating internal initiatives focused on education, training and recruitment of groups such as women, black people, people from the LGBTQIA+ community and PWDs. After all, promoting a culture of inclusion occurs from the inside out.
A great example is GM Able, a group responsible for developing actions for people with disabilities. Today the company has 196 deaf people on the team, fully integrated into operations, and with excellent performance. With the aim of extending the inclusive culture beyond its gates, the automaker hired Maya, our beloved virtual translator.
GM's objective with the Hand Talk Plugin goes far beyond making the contents of its websites accessible in Libras for the deaf community, which communicates through this language. Making the acquisition of Chevrolet cars accessible to deaf people is also a fundamental step towards promoting the autonomy of these people, who, according to the Brazilian Traffic Code, are fully capable of driving and can do so with the greatest comfort, safety and practicality.
You can already understand that thinking about diversity and adopting solutions that promote accessibility make all the difference, right? With this action, GM is one step closer to achieving its goal, of being the most inclusive company in the world, and we celebrate here by having another conscious brand in our group of partners. Be sure to check out Maya in action on the Chevrolet website.
This is a reality not only for companies, but for society in general. Consumers are increasingly demanding and new guidelines are taken into consideration when making a deal. This group wants to feel represented by brands and, when organizations meet their expectations, respecting diversity and meeting each person's interests, the result is a positive image not only for potential customers, but for everyone who in some way relate to them.
In search of an inspiring future, it has already developed cell phone number list products that make innovations in connectivity, safety, comfort and practicality accessible, across its entire line. In 2020, the car manufacturer committed to becoming the most inclusive company in the world.
With 96 years of history, GM is the oldest automaker in Brazil and one of the most recognized by Brazilians. It has a worldview based on 3 zeros: zero accidents, zero emissions and zero congestion . Its commitment to society ranges from developing products that meet current consumer needs, to creating internal initiatives focused on education, training and recruitment of groups such as women, black people, people from the LGBTQIA+ community and PWDs. After all, promoting a culture of inclusion occurs from the inside out.
A great example is GM Able, a group responsible for developing actions for people with disabilities. Today the company has 196 deaf people on the team, fully integrated into operations, and with excellent performance. With the aim of extending the inclusive culture beyond its gates, the automaker hired Maya, our beloved virtual translator.
GM's objective with the Hand Talk Plugin goes far beyond making the contents of its websites accessible in Libras for the deaf community, which communicates through this language. Making the acquisition of Chevrolet cars accessible to deaf people is also a fundamental step towards promoting the autonomy of these people, who, according to the Brazilian Traffic Code, are fully capable of driving and can do so with the greatest comfort, safety and practicality.
You can already understand that thinking about diversity and adopting solutions that promote accessibility make all the difference, right? With this action, GM is one step closer to achieving its goal, of being the most inclusive company in the world, and we celebrate here by having another conscious brand in our group of partners. Be sure to check out Maya in action on the Chevrolet website.